On May 25, 1977, George Lucas unleashed Star Wars: A New Hope into the cinematic consciousness. A movie that cost $11 million to make generated nearly $800 million in worldwide box office receipts. Even at the time, it would have been hard to predict the scope of Star Wars in popular culture forty years later. In October 2012, Disney bought Lucasfilm – and the rights to all things Star Wars – for $4 billion.
Not even Peter Minuit got as good of a deal for his 60 guilders when he acquired Manhattan.
It may not be an understatement to claim that the Star Wars property is collectively the most valuable intellectual property asset in modern history. I am not the first to assert this. Consider the ever-expanding scope of characters, stories, movies, books, toys, multimedia, and all the related technology that can be associated with Star Wars. With Star Wars Episode VIII: The Last Jedi opening on December 15, 2017, a deeper dive into the scope of Star Wars and its intellectual property universe seems timely and appropriate.
Star Wars: The Force Awakens opens on December 18, 2015. It will be the biggest movie of the year. It will also likely be the most infringed copyrighted work of the year (and 2016, too). It will be the seventh official full-length Star Wars movie to be released in theaters since 1977. Though I recently re-watched the prequels and I would prefer to act as if they did not exist. No matter what revisionist history might try to argue.
Since the original movie, Star Wars Episode IV: A New Hope, George Lucas has not been shy about protecting his intellectual property rights. It is practically a running joke that any reference to Star Wars will expose you to a lawsuit from Lucasfilm or Disney. (The Walt Disney Company bought Lucasfilm for $4,000,000,000 in October 2012 and immediately announced plans for a new set of Star Wars movies using the same characters and settings.)
To demonstrate just how sincere the creator of the Star Wars universe is about protecting his creation, his characters, the movies, the settings, the concepts and the ancillary names, brands and logos – the following is a summary of the notable issues relating to Star Wars intellectual property.
Last weekend, The Hunger Games: Mockingjay – Part 2 made over $100 million at the box office. The movie’s success is largely due to the strength of Jennifer Lawrence and the popularity of the books. Enough digital ink has been spilled discussing the movie as a dystopian political outlook for young adult audiences. Instead, here we repurpose the world of Panem as if it adopted the intellectual property laws currently in the United States.
Accordingly, under that hypothetical, what trademark and publicity rights does Katniss Everdeen have? Did the rebels and/or the nation-state of Panem violate or infringe any of these rights by exploiting her image as the “Mockingjay”?
[mild spoilers ahead, proceed with caution if you have not seen the movie]
[originally published on October 12, 2015 at www.law-dlc.com]
Trademarks are everywhere. Everything from a well-known slogan by a shoe company, to a famous organizational logo, to the signature color scheme or uniform of a performer can be considered as a trademark. Trademarks can take many different shapes and forms, each of which may be protected by U.S. law. The key is what can (or should be) protected and what may be enforced as the intellectual property rights of an individual or entity. U.S. trademark law allows for a multitude of ways to express yourself or identify your product to the consuming public. In fact, the law encourages this!
[originally published September 25, 2015 on www.law-dlc.com]
Have you ever watched a movie and wondered whether something cool in it could be patented? Many movies, however, are set outside the United States. Some are set in fantasy lands that would not recognize our system of laws. Yet – what if? What if, for example, the mythical country of Florin happened to adopt the laws of the United States as it applies to intellectual property rights? Yes, Florin. The homeland of Buttercup. You know – The Princess Bride. What if the cowardly Prince Humperdinck recognized and enforced patent, trademark, copyright and trade secret concepts as seen in that movie? Inconceivable, you say? But what would that look like and what would be some examples?
[If you have never seen The Princess Bride, kindly stop reading and go watch it. Now. I do not think I can be friends with anyone who does not like this movie.]
I will skip the kissing parts and go right into the action and adventure. Pirates are cool, right? To the land of Florin we go!