[originally published on October 12, 2015 at www.law-dlc.com]
Trademarks are everywhere. Everything from a well-known slogan by a shoe company, to a famous organizational logo, to the signature color scheme or uniform of a performer can be considered as a trademark. Trademarks can take many different shapes and forms, each of which may be protected by U.S. law. The key is what can (or should be) protected and what may be enforced as the intellectual property rights of an individual or entity. U.S. trademark law allows for a multitude of ways to express yourself or identify your product to the consuming public. In fact, the law encourages this!